AGU’s Data Leadership program focuses on the value of research data and software as an important contribution to science and as affirmed in AGU Position Statement on Data -- A World Heritage. In collaboration with the AGU community and organizations such as ESIP, AGU works towards the culture change needed for the preservation of research data and software to be a common activity that is well supported by curation resulting in credit and attribution. Join us to learn more about AGU’s Data Leadership program and how to be involved. This poster was presented at the 2021 Earth Science Information Partners (ESIP) Summer Meeting held virtually in July 2021.